Latest app on Sportfishing

Latest app on Sportfishing

The sport of fishing may be about to experience its biggest revolution yet, thanks to an app developed by Swedish startup FishBrain.

Relying on the average piscator's tendency to brag about a catch, FishBrain uses shared photos of fish to generate big data. The company says it's now logged enough data to predict when and where fish will bite.

Recreational fishing is one of the world's most practiced hobbies. In the US, anglers spend $48-billion annually on bait, tackle, gear and trips. That's more than three times as much as global recorded music sales, which were $15-billion last year, according to trade body IFPI.
“Building a bigger user base is the key focus for 2015,” FishBrain's Chief Executive Officer Johan Attby, 40, said in an interview in Stockholm. “The goal is to become the first-choice app for anglers worldwide.” The big-data version of the app became available on Android last week and on iOS this week.

Niche social networks are attracting investor appetite. Combining a specialized social network with big data, Attby hopes to beat the solunar theory in predicting when fish will strike.

FishBrain's app gathers automatic data such as wind speed and water temperature while users log data on their catch and the equipment used to land it.

The company, which was founded in 2011 and introduced its app last year, now has 650 000 users of which over two-thirds are in the US, where it dominates the market.

To encourage users to log aquatic trophies, the app keeps track on records for different waters so that a user with the biggest specimen of a particular fish gets named “King of the Water.”


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